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The National Ballet of Canada 2020/21 Branding (2020) [www]
→ logo and branding, brand collateral, web and email design
The 2020/21 season marked a pivotal transition for the National Ballet as they embarked on the search for a new Artistic Director. This moment presented an opportunity to step outside of the company's traditional branding, introducing a vibrant and compelling new visual identity for the season. Through a bold colour palette, dynamic imagery, and a strategic shift from Helvetica Regular to Helvetica Condensed, we developed a brand that honoured the company's legacy while engaging a younger audience, striking a balance between familiarity for loyal patrons and freshness for new ones.
Photography: Karolina Kuras.