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Koodo Design Refresh (2024) [www]
→ brand refresh, print and digital collateral

Building on Koodo's Choose Happy platform, we set out to reinvigorate a brand that had lost momentum in the market. The refresh focused on simplifying the design system and embracing brighter, more expressive colour to reflect Koodo’s playful spirit and sense of joy. As part of the design team, I helped roll out the updated identity across print and digital touchpoints, translating the refreshed system into campaign and brand materials.

Design Director: Leah Renihan