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Boston Pizza Brand Refresh (2025) [www]
brand refresh rollout, print and digital collateral

Boston Pizza, a beloved Canadian brand, set out to evolve for a younger audience while honouring its 60-year legacy. As part of the design team, I supported the rollout of the refreshed visual identity, helping modernize the brand while preserving its familiar, welcoming spirit. I worked across print and digital applications, including signage, promotional materials, and social assets, bringing the new look to life across key touchpoints.

Design Director: Leah Renihan