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The National Ballet of Canada 2020/21 Branding (2020) [www]
→ logo and branding, brand collateral, web and email design
The 2020/21 season marks a transitional period as the National Ballet searches for a new Artistic Director. We saw this as an opportunity to break away from the company's traditional branding and introduced a refreshing and compelling look for the new season. Using a combination of a vibrant colour palette, dynamic images, and Helvetica Condensed (a deviation from the exclusive use of Regular), we created a brand that is lively and familiar for the company's older patrons while also fresh and attractive for a younger audience.
Photos: Karolina Kuras.