Anna Lew (who?)
hello[at]annalew.com
LI / IG

National Ballet 2020/21 Season → editorial design, eCRM design, logo, print collateral, visual identity
Role: Junior Designer | Company: The National Ballet of Canada

A changing of the guard is the perfect time for a visual shake-up. With the National Ballet searching for a new Artistic Director during their 2020/21 season, we had a rare opportunity to step outside the company's traditional branding to attract a younger crowd without alienating loyal patrons. Working collaboratively, I helped build a vibrant, dynamic new visual identity for the season. Leaning into bold colour palettes, striking imagery, and a sleek typographic shift, we crafted a look that honored the ballet's legacy while giving it a decidedly modern pulse.