National Ballet
GradEx 104
boundless media
Dobble Debate
Lucid Knot
Dear TV
Onara Taisou
Vegan Police

Anna Lew (who?)
LI / TW / IG

Etsy / CM

The National Ballet of Canada 2020/21 Branding (2020) [www]
logo and branding, brand collateral, web and email design

The 2020/21 season marks a transitional period as the National Ballet searches for a new Artistic Director. We saw this as an opportunity to break away from the company's traditional branding and introduced a refreshing and compelling look for the new season. Using a combination of a vibrant colour palette, dynamic images, and Helvetica Condensed (a deviation from the exclusive use of Regular), we created a brand that is lively and familiar for the company's older patrons while also fresh and attractive for a younger audience.

Photos: Karolina Kuras.