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Lucid Knot (2014)
logo & branding, packaging

A packaging project tackling the issue of gendered products that are often the only ones we see in stores. This project is aimed towards a sense of gender neutrality by using more neutral colours and scents rather than what is often associated with gender-specific products.

The brand name, Lucid Knot, was derived from a concept of transcendence and unity. Instead of dividing people into groups, it seeks to bring people together regardless of any differences.