Anna Lew (who?)
hello[at]annalew.com
LI / IG

Koodo → advertising, brand refresh, print collateral
Role: Designer | Agency: Camp Jefferson

When your brand platform is literally "Choose Happy," playing it safe with your visuals isn't really an option. To help Koodo regain momentum in a notoriously dry telco market, we needed to re-inject that sense of fun back into their identity. The refresh was all about simplifying the core design system and doubling down on bright, unapologetically expressive colours to match their playful spirit. As part of the design team, I helped roll out this vibrant new look across print and digital touchpoints, translating the refreshed system into everyday campaign and brand materials that actually stand out.