Anna Lew (who?)
hello[at]annalew.com
LI / IG

GradEx 104 → environmental design, event & exhibition design
Role: Junior Designer | Company: OCAD University

OCAD U’s GradEx is less of a traditional exhibition and more of a creative marathon. Spanning multiple campus buildings, the 104th Graduate Exhibition featured the work of over 800 emerging artists and designers, ultimately welcoming more than 45,000 guests. I stepped in to help the in-house team tackle the event's visual rollout. This involved taking the fresh identity for the 104th show and applying it across the board, reskinning legacy templates from the previous year to match the new aesthetic, while also designing entirely new print and digital assets from scratch to make sure the campus looked flawless for opening night.