Anna Lew (who?)
hello[at]annalew.com
LI / IG

Boston Pizza → brand refresh, print collateral, social
Role: Designer | Agency: Mekanism

You don’t mess with a Canadian icon lightly, but after 60 years, Boston Pizza was ready for a fresh look to win over a new generation. The challenge was modernizing the brand without losing the familiar, welcoming vibe that families have loved for decades. As part of the design team, my job was to help take this shiny new identity out into the wild. I supported the brand rollout across print and digital touchpoints, applying the refreshed look to everything from physical signage and promotional materials to social assets, ensuring the new BP felt cohesive everywhere you looked.