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Amai (2014)
logo & branding, web design, packaging

Branding materials created for a satirical drug brand that offers users the benefits of an activity called forest bathing as an indoor spray.

The word amai (あまい or 甘い) is an adjective meaning 'sweet' and 'fragrant', but can also be used to mean 'naïve'. The double-meaning plays on the aromatic nature of the product as well as the gullible consumer in their attempt to gain some form of a 'nature alternative' - that by using this product, they could bypass the physical experience of being outdoors in a forest or a park.